Ben Sherman was founded in 1963, re-inventing the Button Down shirt through bold use of check, colour and details. Ben Sherman transformed the humble shirt from a staple item into a statement piece that was perfect for the mood of the early 1960s and an instant success. Inspired by a modernist sartorial approach, this intrinsically British sub-culture embraced the Ben Sherman shirt, loving it for its high quality fabrication, slim-fitting style and unique design. Throughout the decades, one thing has remained a constant focus for the Ben Sherman shirt; the shirt is always worn buttoned up. It is a deliberate choice that exudes Britishness and personal pride.
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