South African Olympic Champion and Businessman, Ryk Neethling, has been announced as the new official brand ambassador of Legacy Lifestyle. The Athlete and Personality will represent the leading lifestyle programme for a period of 3 years, and will serve as the brand's official face. Legacy Lifestyle is a luxury rewards programme, and has strategically aligned over 200 aspirational luxury brands to allow members the ability to earn and redeem rewards whenever they transact.
Ryk Neethling has become an iconic brand in South Africa across many platforms, and is well known for his high values, integrity and honesty. Through the new association with Lifestyle, Ryk will be living and promoting not only the Legacy Lifestyle programme, but actively living the brand on a day to day basis. There is a strong mutual synergy between both brands and the new combination will undoubtedly see great success.
"As shareholder and Marketing Director of Val de Vie Estate, we've enjoyed a successful partnership with the Legacy Lifestyle program, becoming the ambassador for this program is a natural progression”, adds Ryk Neethling “I have been a member of the program for months and I get excited every time I earn points by just doing the things I always used to do. There are some exciting plans in the works and I look forward to this partnership".
With Olympic gold medals, the World Champion title and various world records under his belt, Ryk Neethling clearly epitomises success, high standards and aspiration. All core values for legacy. Currently the Marketing Director and shareholder of Val de Vie Wine Estate, Ryk will promote and educate on the benefits of the membership and programme, thereby embodying the corporate image in appearance, value and ethic. The partnership will identifiably allow an audience to gain further understanding of what the Legacy Lifestyle programme is all about.